Selling Seasonal Items On Amazon

Halloween, which is also known as All Hallows’ Eve, All Hallows’ Eve, or Allhalloween is a festival celebrated in different countries on 31st of October every year. The history of Halloween dates back to 500 B.C, the era where ancient Celtic tribes (circa) existed.

Though Halloween evolved from the prehistoric Celtic holiday of Samhain, over the years it changed from a typical pagan ceremonial to a modern-day featuring jack-o-lanterns, costumes, parties, and trick-or-treating for adults as well as kids.

Despite people coming from different backgrounds and featuring varying ages, it is the time when many look forward to shopping. So, the 2018’s Halloween can turn out to be a prolific season for all the e-commerce retailers and sellers out there.

Since Halloween is the day of celebration, shoppers are more likely to buy Halloween products from big online stores. Now, when we say “big,” a brand like Amazon automatically falls into the picture.

According to a survey done by the NRF (National Retail Federation) in 2017, Americans spent over $9 billion just on Halloween costumes, decorations, and candies. That’s truly an awesome prospect!

Also, other statistics reveal that over 71% of online Halloween shopping is done on Amazon, followed by Walmart (with 42.9%) and Spirit Halloween (with 40%). So, this is certainly a great news for all the Amazon Sellers out there.

Now, this article will guide you to plan for this year’s inrush of Amazon Halloween shoppers.

So, let’s get started.

A Quick Overview On Amazon’s Growth

Overall, it has been an incredible year for Amazon. The e-commerce giant has not only crossed the one trillion (USD) market cap during August but is also making stable improvements into becoming the history’s most-v nalued company.

Besides advancements in management and technology, Amazon Prime is sustaining the 50 percent Prime Membership Year-on-Year growth, which is also anticipated to touch 100+ million subscribers soon in the US market.

Given all the data and figures, it is truly a big opportunity out there for Amazon Sellers, especially during an occasion like Halloween.

As a seller, we really don’t want you to miss in terms of sales and revenue. We will explain you what shoppers are searching exactly during Halloween. Trust us, the stats of search results given below might surprise you or perhaps, petrify you.

halloween stats for sellers 2017

Generic Categories Shoppers Search On Amazon

Halloween shopping involves a list of different things. Consumers look for the following on Amazon:

  • Candies
  • Costumes / Masks
  • Decorations
  • Greeting cards
  • Pumpkins
  • Scary movies
  • Lamps

Top Products That Shoppers Search The Most On Amazon

Well, the three key products that shoppers not only tend to search but also buy them are listed below. Make a note that these figures are based on the data posted on last October:

  • Halloween decorations – #1 with 5,084,585 searches
  • Halloween lights – #2 with 3,323,052 searches
  • Halloween candy – #3 with 2,980,004 searches

Yes, even we are surprised to not to see “Halloween costumes” in the top 3 list. However, it ranks 4th  in the most-searched term. So, not bad.

Now, let’s talk about each category in brief.

1. Halloween Decorations

Back in the year 2007, most American households spent about $52 on an average on Halloween merchandise like decorations, candy, and costumes. However, time has changed and so are the preferences.

To check if this figure had changed, different researchers conducted new surveys in the year 2008. The survey incorporated 1,500 households. The results showed that just in a year, the Halloween spending on an average inclined to $58 per household.

As of 2017, the graph drastically grew and now they spend more than $2 billion on decorations. Thus, on this frightful holiday, pumpkins, festive décor, and life-sized ghosts will be abundantly seen on doorsteps and lawns. Thereby, increasing the opportunities for Halloween décor sales.

Top 5 keywords featuring “Halloween Decorations” include:

Keyword Searches CPC Competition (out of 100)
Halloween Decorations 90,500 0.87 87.90
Halloween decoration ideas 14,800 1.07 87.72
Outdoor Halloween Decorations 14,800 0.98 88.91
Cheap Halloween Decorations 8,100 0.67 89.66
Halloween door decorations 8,100 1.16 75.29

2. Halloween Lights

Halloween lights are yet other most searched product on Amazon. Ever since the craze for decorating the doors and house with spooky lights has grown, the demand for weird lights have also inclined.

Be it color, design, size, and shape – Amazon features all and so is the opportunity for its sellers.

Top 5 keywords featuring “Halloween Lights” include:

Keyword Searches CPC Competition (out of 100)
Halloween Lights 8,100 1.08 87.60
Outdoor Halloween Lights 1,600 1.11 87.65
Halloween Projection Lights 1,300 0.75 88.10
Halloween String Lights 1,000 0.84 85.74
Halloween LED Lights 880 0.85 80.75

3. Halloween Candy

As far as the last October’s data is considered, Amazon’s candy sales inclined by 46%. In fact, this growth was seen year after year. You will be fascinated to read the fact that between November 2017 and April 2018, Amazon’s sales for snacks and sweets grew by 22% year after year.

Based on the information posted by One Click Retail, an e-commerce data analyst, Amazon (United States) generated 13 million USD in October 2017 only for Halloween candy sales.

While chocolate candies accounted for 8 million worth sales, the non-chocolate sales made 5 million. Chocolate sales almost tripled in the month of October when compared to September.

Top 5 keywords featuring “Halloween Candy” include:

Keywoed Searches CPC Competition(Out of 100)
Halloween Candy 18,100 0.63 88.07
Halloween Snacks 8,100 0.90 84.09
Bulk Halloween Candy 880 0.96 79.42
Halloween Candy Bowl 1900 0.57 86.91
Halloween Chocolate 480 0.64 83.50

If you are an Amazon seller, read this:

To find the best and top-performing keywords for Halloween products, use a tool that is exclusively developed to show keyword statistics for Amazon like the one from SellerApp. Don’t miss the keyword opportunities for 2018.

Finally, Halloween Costumes…

The keyword or phrase “Halloween costumes for women” featured an incredible 12,954,840 searches during October 2017 and made it the 7th most common search at that time.

While the keyword “Halloween costumes” amplified the online sales 29% year after year, the other search times like “Halloween kids costumes,” “Halloween stores,” and “Halloween costume ideas” generated the maximum AdWords impressions.

Top 5 keywords featuring “Halloween Costumes” include:

Keyword Searches CPC Competition (out of 100)
Halloween Costumes 823,000 0.54 84.66
Halloween Costume Ideas 201,000 0.52 91.01
Halloween Costumes for Kids 110,000 0.83 87.60
Couples Halloween Costumes 90,500 0.36 88.97
Halloween Costumes for Women 90,500 0.54 84.50

Since we have entered the Q4 of this fiscal year, learn the 8 key strategies that will help you make more money this season with the right product categories from this video:

Was this post helpful?

Let us know if you liked the post. That’s the only way we can improve.

Source link

Be the first to comment

Leave a Reply

Your email address will not be published.